Kilbourne's argument is that society has changed in the role of women. Women have to look a certain way to be considered attractive. In modern times, men are more concerned about looks rather than the quality of a woman. In Dr. Jean Kilbourne's lecture, she quoted "If your hair isn't beautiful the rest doesn't matters". Women in modern have to have a high standard in their looks. Women look make advertising a product much easier and more revenue to a company. When people see a pretty women promoting a product it makes men want to buy it for their wives and certain women for themselves. In their mind, they need this product to feel beautiful and divine. This is a strategic method advertisers use to sell and promote their products.
People have no respect for women in the world. People are brainwashed to think that all women need to provide is their looks to be acceptable in society. No one cares about what the role of a woman provides other than sex appeal. In advertising, women are treated like objects. A woman must be flawless or they will go unnoticed. A quote to back up my argument from "Killing us Softly 4". "Women must work for a lifetime to achieve the flawless look, and feel ashamed when we do not". (Kilbourne). Advertisers got women effortlessly buying their products to make them achieve the look of the model using their product.
A strategy of achieving a flawless look is to photo shop a woman. To be realistic no woman can achieve the flawless look. The computer guys in the magazine industry photo shop different body parts from other women creating one flawless woman. The quote from "Killing Us Softly 4" will back up my argument. "So we might be looking at a TV commercial and think we are seeing one woman when really we are seeing four". A woman does not have the perfect body structure unless its been "computer-touched".
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